Saturday, August 11, 2012

Honda to Develop Next Civic in the U.S., Not Japan


This is the current Civic. Its replacement will be designed in the U.S. 

Honda’s American research and development division will quarterback engineering and other work for the next-generation Civic, says the company’s U.S.-based head of R&D. Erik Berman, the president of Honda R&D Americas told an industry conference audience this week that the company’s North American division had grown enough to handle the next Civic in addition to the Acura NSX and other luxury products. Automotive News covered the conference and first broke the story.

The relatively weak value of the U.S. dollar makes it more cost effective for automakers to center both vehicle development and construction in North America. Engineers and planners based here tend to understand better the demands of the American market, too.

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